Building your brand online – Commerce VS E-commerce

When you open a bricks and mortar shop, it is typically limited by it’s geographical reach. When you first open you are so busy organising your stock, your staff, your accountant, putting in place your systems and procedures. Not to mention the challenge of picking the right products, taking in deliveries, laying your stock out […]

7 Essential Steps for Building a Digital Marketing Strategy

1. BRANDING – Developing a brand online that consumers want to be associated with is critical to the success of your business growth. Brand development online is often perceived as challenging. For some businesses, this can be true however for many more it is not, where an authentic brand exists the market can be very responsive.  […]