Google Updates

Google has announced further updates to its product offering, two of which we are very excited to see both from an optimisation and reporting perspective! And, here is the low down… Google Ads is to see not one, or two but Four Performance Max updates: Seasonality adjustmentsYou can alter your bid tactics for events like […]

We hit our target!

In true Bold Craft Marketing style, we have over-delivered and hit our target ahead of schedule! On the 28th of July at 9.30 am we achieved our goal to walk, run and cycle the distance of the Irish coastline in the month of July for the Childhood Cancer Foundation. All 3,171KMs of it! This couldn’t […]

TikTok Vs Instagram

Forbes reported that the Instagram app came out on top of the downloads list in Q1 of 2022 closely followed by TikTok. However, the roles have since switched in as Sensor Tower had now named TikTok “the most-downloaded and highest-earning non-game app in the world in the first half of 2022” and we are not […]

Instagram & Influencer Marketing

For all of you running Instagram campaigns or looking to work with Instagram creators, the now rated highest engagement app is introducing a creator marketplace, where brands can discover creators to collaborate with! This will be a new space where marketers can locate creators they might want to interact with and filter them by gender, […]