What are customers searching for that your website has the answers to? – Consider what keywords are they using when searching online
What unique value can we provide that no one else does? – After determining keywords or phrases your customers are using, review your website content and ask, “Is your website answering what your customers are searching for?”. Determine the unique value proposition of your service and leverage it so it stands out against the web pages of your competitors.
How are you going to amplify your message or unique value proposition? – Look at developing content around your key selling points to drive traffic to your website is KEY for SEO. This can include blogs, on-page text, social media or collaboration with other businesses online.
What is your process for turning visitors into customers? Have you a call to action? – The user experience (UX) on your website is crucial for converting visitors to customers. The customer journey from when visitors enter your website right through to conversion should be simple and clear. If the customer journey is poor, this will result in a higher bounce rate as the customer did not find what they were looking for.
Can Google read your site? The better Google can read your site, the higher they will rank you. This is a technical element that should be discussed with your web developer. For example, images that are too large and broken links can poorly affect the ranking of your web page as Google cannot read them.