Essential Automation tools for Digital Marketing

Most brands are unaware of what digital marketing really is – or if they are, the number of components it involves merely overwhelms them and as a result they either decide to deprioritise digital marketing or work with a very basic version of it. In this post, I’m going to walk you through some of […]

Trend watch July 2021 – Fashion and Beauty

Trend Watch July 2021 EEEk with only a few months before the Pre-Christmas online surge and as many industries start to bounce back we are taking a closer look at trends and insights impacting the fashion and beauty industry. During the pandemic fashion and beauty were heavily impacted by the sudden drop in in-store customers’ […]

Building your brand online – Commerce VS E-commerce

When you open a bricks and mortar shop, it is typically limited by it’s geographical reach. When you first open you are so busy organising your stock, your staff, your accountant, putting in place your systems and procedures. Not to mention the challenge of picking the right products, taking in deliveries, laying your stock out […]

7 Essential Steps for Building a Digital Marketing Strategy

1. BRANDING – Developing a brand online that consumers want to be associated with is critical to the success of your business growth. Brand development online is often perceived as challenging. For some businesses, this can be true however for many more it is not, where an authentic brand exists the market can be very responsive.  […]

5 Amazing Digital Marketing Lockdown campaigns

Huda Beauty is an international cosmetics and skincare brand. The Brand was created by Huda Kattan in 2013, and has become one of the fastest growing cosmetics brands in the world. Kattan started as a beauty blogger and is regularly featured in fortunes 40 under 40 and forbes top influencers. Kattan progressed this thriving brand […]

Digital Transformation Road Map for Success

Awareness – Identifying where you are at is the most important part of where you are at in your companies digital transformation, if you have recently found yourself saying the following, you are at the beginners stage:  “We’re doing some digital marketing when we can but we’re too busy focused on the day to day…” […]