Government agencies at the local, state and national level are increasingly adopting social media platforms and data-driven solutions into their marketing strategy to better reach and impact their audiences. From political campaigns to constituent outreach, and monitoring of keywords & trends, the needs of a Government or State Agencies differs completely to that of a B2C environment. It’s vital for government agencies to not only adapt to the rapidly changing technology climate, but to leverage those changes and reap the benefits. Digital marketing can provide endless benefits for government agencies, from increasing awareness to crisis communication. Using cutting-edge AI, we offer brand monitoring and crisis management by analysing, tracking, and monitoring market trends, and specific keywords through actionable insights and reporting.