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Meet The Team

Introducing the team of technical wizards and digital experts who transform your online presence with precision and expertise


At our digital marketing business, we are proud to have a culture that is built on creativity, dynamism, and motivation. We believe that these qualities are essential for success in the fast-paced and constantly evolving world of digital marketing. Our team members possess a deep cultural and technical knowledge of international omnichannel campaign execution, which allows us to deliver award-winning campaigns to our clients. We also have a strong foundation in data analytics, which enables us to make informed decisions and consistently exceed industry performance. Above all, we are committed to digitally transforming companies for growth, and we are excited to introduce you to the individuals who make it all possible.

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Helen Gavin

CEO

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Izabela Kowalska

Senior Web Developer

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Rebecca Gavin

Finance Manager

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Shona Maguire

Graphic Designer

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Lorraine Moran

Google Ads Manager

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Lúcás Treacy

SEO Specialist

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Laura Carroll

Social Media Executive

  • The Ideas Lab
     Bold Craft Marketing

    Altamont Industrial Estate,
    Westport. Co.Mayo,
    F28 A318
    098 30300

    • Facebook Twitter Instagram Linkedin Youtube

  • The Community Lab
     Social Jam

    77 Lower Camden Street,
    Dublin 2
    D02 XE80
    098 30300

    • Responsibilities:

    As CEO of Bold Craft Marketing, Helen wears multiple hats – from setting the overall growth trajectory and strategic direction of Bold Craft Marketing, to ensuring robust service delivery and operations. In her role she has been at the helm of multiple company’s complex digital growth and transformation strategies.

    She leads a team of professionals dedicated to maximising the online presence of her clients, steering campaigns across multiple digital platforms and ensuring ROI-focused strategies are in place. Her keen insights into the ever-evolving digital landscape, combined with her knack for marrying technology with creative strategies, have been instrumental in ensuring Bold Craft Marketing’s continued digital dominance.

    Helen works closely with all employees to implement the company’s vision and mission. Establishing partnerships, forging relationships with other businesses, and identifying opportunities for expansion and growth also fall under her purview.

    Experience:

    Helen is an exceptional leader with a wealth of experience in marketing and digital strategy. With her strong leadership skills, excellent communication, and interpersonal skills, she has a proven track record of success in leading and growing Bold Craft Marketing. 

    Since founding Bold Craft Marketing in 2017, Helen and her team have grown the business to 7 employees. Daily her incredibly talented team evaluates digital markets, digital environments and infrastructure to deliver winning strategies and communications, leveraging the latest industry technology to analyse, track, and monitor market trends. 

    She has extensive experience in B2B and D2C marketing, market research and analysis, and strategic development across both digital and traditional channels. Helen has worked in various sectors, including retail, media, pharmaceutical, manufacturing, tech, engineering, and state agencies, and has a diverse range of market channel experience. She has worked on market entry to the USA, Australia, Dubai, UK and Ireland, as well as nurturing existing markets across all European countries.

    She has a strong sense of community responsibility and has held the position of President of the Westport Chamber of Commerce from 2019-2022, and received an Outstanding Young Person Award from JCI Ireland in 2020. Helen holds an Honours degree in Business Management and Marketing, and received two awards for Academic Achievement. Additionally, she has several Google certificates specialising in paid media and a certificate from the UCD professional academy in Advanced Data Analytics for Marketing. 

    Passion: 

    I am passionate about digital markets and well being within the digital environment. As someone who has worked in digital for many years, I am very aware of the power and impact the digital environment can have; both positive and negative. It is truly, and continues to be, life changing! I want to see the digital environment grow and expand and as technology continues to develop I want to see the safety and well being of humans at the forefront of these changes.  

    Personal Touch: 

    I lead a fulfilling life by engaging in various hobbies that challenge me to step out of my comfort zone. I enjoy activities such as running, hot yoga, cycling, hiking, swimming, and spinning. Recently, I even participated in a musical, which was a new and exciting experience for me. Learning is another passion of mine, and I frequently read informative books and listen to podcasts about consumer behaviour, neuro marketing, psychology, the latest tech and digital advancements. In my downtime, I cherish spending quality time with my friends and husband, our two dogs Charlie and Tess, our Chicken Roisin, and Goldfish Jeff. Beyond my personal interests, I am committed to sustainability and aspire for our home to achieve complete self-sufficiency, so next up… developing greener fingers. 

    Responsibilities:

    As a Web Developer, Iza is entrusted with creating and managing the development of web applications and websites. She excels in designing, coding, and modifying websites, catering to the exact specifications of clients. Her goal is to create visually appealing sites with user-friendly designs and intuitive navigation. Furthermore, Iza is a master of web server and network security settings, ensuring the safety and security of websites at all times. Her expertise and dedication are instrumental in delivering exceptional web solutions that exceed client expectations.

    Experience:

    Izabela is a highly skilled and experienced web developer with over six years of expertise in creating custom websites and web applications for businesses and organisations. Her proficiency in HTML, CSS, JavaScript, and PHP, combined with her passion for staying up-to-date on the latest web development trends, makes her a valuable asset to any project. Izabela’s dedication to delivering top-quality work is evident in her exceptional attention to detail and her ability to produce innovative and effective web solutions that exceed client expectations. Her reputation as a reliable and talented developer is well-established, and she is always striving to improve her skills and push the boundaries of what’s possible in the world of web development

    Passion:

    For Iza, there’s nothing more satisfying than solving website problems. She’s always eager to dive into a new challenge and find creative solutions to even the most complex web development issues. 

    Personal Touch:

    In her free time, Iza loves to travel and explore new places whenever possible. Recently, she has also discovered a passion for gardening, which has become a frequent and enjoyable way to escape the rush of everyday life. On rainy days, she can often be found playing board games with friends and family for hours on end. Whether it’s indulging her wanderlust, nurturing her green thumb, or bonding over a board game, Iza always seeks to make the most of her free time and find joy in life’s simple pleasures.

    Responsibilities:

    As a Finance Manager Rebecca is responsible for overseeing and managing the financial operations of the company. This includes preparing financial reports, monitoring budgets, managing cash flow, and ensuring compliance with financial regulations. Rebecca works closely with the CEO to make strategic financial decisions, analyse financial data to provide insights and recommendations, and ensure that the company’s financial goals are met.

    Experience:

    Rebecca has strong analytical skills, attention to detail, and the ability to communicate complex financial information to non-financial stakeholders. Rebecca holds an honours degree in Business and Accounting and also received an award for Academic Achievement. 

    Rebecca has extensive experience in finance for multiple small businesses in a number of sectors. 

    Responsibilities:

    In her role as Graphic Designer, Shona is responsible for bringing her creative genius to every piece of creative we produce developing eye catching artwork and creating compelling assets that engage audiences and drive business results.

    Passion:

    Shona is highly knowledgeable and skilled in the ever-evolving world of digital marketing. Her degree in Fine Art also enables her to tap into her creativity to develop clever and eye-catching campaigns and assets. Shona has a keen understanding of the latest trends and technologies in the field and excels in developing creative and effective digital assets that drive tangible business results. She is a creative thinker with a natural flair for high impact designs that drive growth and build brand awareness.

    Personal Touch:

    Beyond her work as a Graphic Designer, Shona is also passionate about practising yoga and spending time outdoors. She believes that finding balance in her personal life helps her to be more creative and effective in her professional life. When she’s not on the mat, you can find her exploring nature with her beloved dog Roo.

    Responsibilities:

    As our Google Ads Manager, Lorraine is responsible for overseeing and managing the online advertising campaigns for our clients, drawing on her deep expertise in this area to develop and implement highly effective ad strategies. Her focus is on delivering maximum ROI by closely monitoring and analysing campaign performance, and making the necessary optimizations to drive continuous improvement.

    Lorraine works closely with clients to ensure that their business objectives are well understood, and that their campaigns are designed to align with their goals. She also takes responsibility for developing and training our team in the area of Google Ads, and stays up-to-date with the latest trends and developments in the platform. Her analytical skills and attention to detail enable her to deliver exceptional results, driving our clients’ business growth and success.

    Experience: 

    Lorraine brings over eight years of expertise in digital marketing to the table. Her successful background as a blogger, content creator, and social media manager, combined with her management experience in the medical sector, gives her superior sectoral knowledge, allowing her to deliver exceptional growth for clients in this industry.

    With a research masters focused on the effects of parasocial relationships between influencers and their followers, she has a unique perspective on the power of influencer marketing and building strong customer relationships.

    In addition to her broad digital marketing background, Lorraine has specialised her skills in Google Ads management. Over the past year, she has excelled in this role, delivering exceptional growth and managing budgets ranging from €50,000 to €200,000 per year in global markets. Lorraine’s deep understanding of a customer’s digital journey allows her to create customised ad campaigns that align with clients’ business objectives, ensuring maximum ROI.

    Passion:

    Lorraine has a true passion for Digital Marketing and in particular Google ads she takes pride in creating compelling and clever campaigns that always click! 

    Personal Touch:

    In her spare time, Lorraine is an avid reader of books and a passionate Disney fan who enjoys visiting Disneyland whenever possible and documenting her travels. 

    Responsibilities:

    Lúcás is a SEO specialist and is responsible for improving the visibility and ranking of a website or web page in search engine results pages (SERPs). He accomplishes this by optimising on-page and off-page elements of a website, conducting keyword research, analysing competitors, and creating content strategies. His primary goal is to drive organic traffic to a website by increasing its visibility in search engines, which in turn can lead to increased leads, conversions, and revenue. Lúcás stays up-to-date with the latest search engine algorithm updates and industry trends, and continuously adjusts his strategies to ensure that his clients’ websites remain competitive and optimised for search.

    Experience:

    Lúcás is a skilled SEO specialist with a passion for Digital Marketing. He holds an MSc in Marketing Consumption and Society from the University of Limerick, where he gained a deep understanding of consumer culture and marketing responsibilities to organisations and society. With a degree in Digital Culture and Communications with Sociology, he also has the critical and analytical skills to examine the relationship between communication, technology, and culture. Prior to entering the marketing field, Lúcás gained valuable experience as a journalist, honing his writing and communication skills. His love for the English language and his analytical approach to projects have allowed him to excel in the area of SEO, where he has gained extensive experience in developing and implementing effective SEO strategies, optimising website content, and driving organic search traffic for clients.

    Passion:

    Lúcás has a deep passion for analysing data and drawing insights from it. With his expertise in digital marketing and a love for words, he is able to use his skills to develop effective SEO strategies that drive results. His background knowledge of digital marketing allows him to approach projects with a holistic understanding of how SEO fits into a broader digital strategy, and his ability to analyse data enables him to make data-driven decisions that deliver measurable results.

    Personal Touch:

    In his spare time, Lúcás enjoys attending Connacht, Munster, and Ireland rugby matches, watching and playing any and all sports and spending quality time making lasting memories with family and friends.

    Responsibilities:

    Laura is a creative and analytical Social Media Executive who plays a critical role in driving the social media strategies for our clients. In this position, Laura is responsible for developing and executing comprehensive social media plans that focus on both organic and paid media. Her ultimate goal is to grow brand awareness, increase engagement, and drive traffic to our clients’ websites.

    To achieve these objectives, Laura works closely with our clients to gain a deep understanding of their brand, target audience, and business objectives. From there, she develops social media campaigns that are tailored to their unique needs and goals. This includes everything from creating compelling social media content, managing social media accounts, monitoring performance metrics, and implementing paid social media campaigns.

    Laura is adept at analysing data and using insights to inform and optimise social media strategies. She also stays up-to-date with the latest social media trends, platforms, and best practices to ensure our clients are always ahead of the curve. In short, Laura is a vital member of our team who ensures that our clients achieve their social media goals and stay competitive in their respective markets.

    Experience:

    Laura’s experience in the medical sector has given her a unique perspective on the healthcare industry, allowing her to understand the needs of businesses in this sector. 

    Laura’s expertise in digital marketing was recognised when she was nominated for the Digital Student of the Year award at the National Digital Media Awards in 2022. She holds a first-class honors degree in Digital Marketing, which provided her with a solid foundation in various areas such as SEO, social media marketing, content creation, and paid advertising. Her proficiency in these areas allows her to develop and execute comprehensive digital marketing strategies that achieve client objectives.

    Throughout her career, Laura has demonstrated a strong work ethic and a passion for staying up-to-date with the latest trends and developments in digital marketing. She has a keen eye for detail and is able to analyse data to make informed decisions about marketing tactics. 

    Passion:

    Laura is deeply passionate about leveraging digital channels to create meaningful and impactful marketing campaigns. She is enthusiastic about exploring the ever-evolving world of digital marketing, staying up to date with the latest trends, tools and strategies.

    Personal Touch:

    In her spare time, Laura enjoys playing Gaelic football and soccer for her local clubs and spending time with her family and friends.