Forbes reported that the Instagram app came out on top of the downloads list in Q1 of 2022 closely followed by TikTok. However, the roles have since switched in as Sensor Tower had now named TikTok “the most-downloaded and highest-earning non-game app in the world in the first half of 2022” and we are not surprised!
The report also stated that “TikTok saw daily opens from 29% of its active installs, the second highest engagement after Instagram, which saw 39%.” Meaning the competition between Instagram & TikTok is Reel! TikTok is testing a dedicated Shop Feed in selected marketers including the UK and Instagram is now making EVERY video upload a Reel.
Did you know that you can run ads on TikTok without the need to post to your organic TikTok page? This is the perfect way to ease your business into the world of TikTok without the pressure of creating organic content, especially if it is your first venture into the app. Meaning you can still reap the rewards from the ultra-high engagement that TikTok has to offer!