Is Youtube gaining on TikTok in the shorts video race?

Youtube has the highest reach with 2.53B surpassing Meta itself according to the Digital 2022 report. The video giant also says it is “gaining on TikTok in the short-video race” with more than 1.5 billion people watching YouTube Shorts every month. 

In our experience Youtube is one of the most underrated platforms being used by Marketers today, it has been around since 2005 and today plays host to the biggest distribution of video content in the world.  

Youtube also dominates when it comes to dwelling time, accounting for the highest time spent with social media apps globally as of January 2022. 



Have you posted to Youtube Shorts yet? How often do you post to Youtube? 

Although TikTok & Instagram Reels seem to be at the forefront of content creation, 2.5B reach is a figure to leverage to the max!!

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